Главная страница - CRUSH MEDIA
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FULL CYCLE CREATIVE AGENCY

From idea to implementation

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NEW DIRECTION

CRUSH AI -
CRUSH of the Future

CRUSH AI - CRUSH of the Future
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Since 2024, our team has opened a new directions in content creation – integrating Artificial Intelligence (AI) into every aspect of audio-visual production.

Artificial Intelligence can generate images and videos, along with descriptions for catalog items, posts for social networks, and article titles.

Photo and video editing is much easier and faster on the basis of neural networks. We work directly with a wide range of different platforms, leverage the best of each and get exceptional results.

Tasks in which AI is currently used (partially or fully):

  • Creative development and scriptwriting for client projects
  • Project pre-visualization
  • Generation of finished photo materials featuring the client’s product
  • Creation of unique brand ambassadors without involving real actors
  • Creation of musical compositions without using stock materials, as well as generation of voice-over (V/O)

The introduction of AI resources by our team is already enabling us to significantly change the market offer for our clients, from optimizing production costs to reducing the time frame for project implementation.

Our team is convinced that AI is the future of our field. We invite you to step into this future with the CRUSH Agency team today.

Metahumans & CGI
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Technologies allow you to create digital content in a short time and at lower costs compared to traditional video filming, opening up endless possibilities for implementing any creative activity.

Virtual copies of real actors, musicians, bloggers, or influencers can be created for the project. Also, you can develop a unique brand character with its own personality. It is convenient to use a ready-made actor model in serial content because it allows for wardrobe changes and animated movements in each new video.

The story can take place in a copy of a real existing location, a minimalist abstract space or an incredible fantasy world with its own laws of nature or physics.

The use of CGI actors and locations enables the creation of a unique type of content for advertising and music videos, capable of surprising modern viewers.

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OUR FOCUS

video clips for
small screen

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TikTok / Reels & Music videos

High quality photo content

Livestreaming

Advertising integrations

Shows

Commercial videos

Music videos

photo cases

Food / fashion / subject / lifestyle. Package
small and large content offers.

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Small format Great potential

More options for native selling
It's much cheaperWow! Even like that?
TO REACH THE RIGHT AUDIENCE IS EASIER
TO TEST HYPOTHESES IS QUICKER
less competition

For whom?

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Large
companies

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Small
businesses

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Those who are just entering the market

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Those who have been on the market for a long time
and are looking for new ways to promote

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ADVERTISING THAT HAS ALREADY BROUGHT THE RESULTS

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Task:

Production of a TikTok video

Result:

We summed up the year’s results in an original checklist format and organically inserted an advertising integration into the video.

View case

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Task:

A game show with bloggers. To make 12 clips with 24 participants in just 3 days.

Terms:

Two challenging locations + demonstration of complicated rules of the game from all angles.

Result:

More than 447k views on the video

View case

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Task:

To conduct an online presentation and a review of the new Volkswagen Polo (2020)

Terms:

Livestreaming on 4 social media platforms and interaction with viewers

Result:

Reach of about 200k viewings (during and after livestreaming). Client KPIs are fully met

View case

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Task:

To create an animated video about the Sber.Market platform. To explain how the platform works and why it can be trusted

Result:

The video is touching and very family friendly. See for yourself!

View case

Reels that have already been viewed by millions

Sber Marketing

Mu-Mu

McDonalds

Mu-Mu

McDonalds

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Cleverness is our credo

We've replaced a big and serious advertising service with a short format

Market analytics
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  • We conduct a marketing analysis: we determine a promising niche and look at competitors
  • We develop a concept and positioning to differentiate ourselves from other players in social networks
  • We draw up a promotion strategy (including media plan, content plan, recommendations for engagement mechanics)
  • We calculate an estimate – so there are no surprises
  • We comment in details and answer all questions
Creative business packaging
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  • We write scripts for videos and texts for posts
  • We create beautiful visuals and advertising creatives
  • We create animation, motion design – whatever you like
Turnkey production
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  • We think through the concept of the shooting
  • We make a storyboard
  • We cast actors/models
  • We create a moodboard and stylize your shooting
  • We set the location

And that’s not all: we do editing, colour correction and sound design.
Yes, even for TikTok.

Full account maintenance
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  • We offer full social media support
  • We conduct consultations
  • We perform community management – interact with the audience
  • We promote content. We launch targeting and negotiate with bloggers about advertising
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Our team

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co-owner/producer
Alexey Dvorianinovich
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co-owner/producer
Alexander Malinin
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Art director
Alexandra Naumova
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Head of post
Dimitri Alexin