NEW DIRECTION
Since 2024, our team has opened a new directions in content creation – integrating Artificial Intelligence (AI) into every aspect of audio-visual production.
Artificial Intelligence can generate images and videos, along with descriptions for catalog items, posts for social networks, and article titles.
Photo and video editing is much easier and faster on the basis of neural networks. We work directly with a wide range of different platforms, leverage the best of each and get exceptional results.
Tasks in which AI is currently used (partially or fully):
- Creative development and scriptwriting for client projects
- Project pre-visualization
- Generation of finished photo materials featuring the client’s product
- Creation of unique brand ambassadors without involving real actors
- Creation of musical compositions without using stock materials, as well as generation of voice-over (V/O)
The introduction of AI resources by our team is already enabling us to significantly change the market offer for our clients, from optimizing production costs to reducing the time frame for project implementation.
Our team is convinced that AI is the future of our field. We invite you to step into this future with the CRUSH Agency team today.
Technologies allow you to create digital content in a short time and at lower costs compared to traditional video filming, opening up endless possibilities for implementing any creative activity.
Virtual copies of real actors, musicians, bloggers, or influencers can be created for the project. Also, you can develop a unique brand character with its own personality. It is convenient to use a ready-made actor model in serial content because it allows for wardrobe changes and animated movements in each new video.
The story can take place in a copy of a real existing location, a minimalist abstract space or an incredible fantasy world with its own laws of nature or physics.
The use of CGI actors and locations enables the creation of a unique type of content for advertising and music videos, capable of surprising modern viewers.
OUR FOCUS
TikTok / Reels & Music videos
High quality photo content
Livestreaming
Advertising integrations
Shows
Commercial videos
Music videos
Food / fashion / subject / lifestyle. Package
small and large content offers.
Large
companies
Small
businesses
Those who are just entering the market
Those who have been on the market for a long time
and are looking for new ways to promote
Task:
Production of a TikTok video
Result:
We summed up the year’s results in an original checklist format and organically inserted an advertising integration into the video.
Task:
A game show with bloggers. To make 12 clips with 24 participants in just 3 days.
Terms:
Two challenging locations + demonstration of complicated rules of the game from all angles.
Result:
More than 447k views on the video
Task:
To conduct an online presentation and a review of the new Volkswagen Polo (2020)
Terms:
Livestreaming on 4 social media platforms and interaction with viewers
Result:
Reach of about 200k viewings (during and after livestreaming). Client KPIs are fully met
Task:
To create an animated video about the Sber.Market platform. To explain how the platform works and why it can be trusted
Result:
The video is touching and very family friendly. See for yourself!
We've replaced a big and serious advertising service with a short format
- We conduct a marketing analysis: we determine a promising niche and look at competitors
- We develop a concept and positioning to differentiate ourselves from other players in social networks
- We draw up a promotion strategy (including media plan, content plan, recommendations for engagement mechanics)
- We calculate an estimate – so there are no surprises
- We comment in details and answer all questions
- We write scripts for videos and texts for posts
- We create beautiful visuals and advertising creatives
- We create animation, motion design – whatever you like
- We think through the concept of the shooting
- We make a storyboard
- We cast actors/models
- We create a moodboard and stylize your shooting
- We set the location
And that’s not all: we do editing, colour correction and sound design.
Yes, even for TikTok.
- We offer full social media support
- We conduct consultations
- We perform community management – interact with the audience
- We promote content. We launch targeting and negotiate with bloggers about advertising
